[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” disabled_on=”on|off|off” sticky_enabled=”0″][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_font_size=”75px” header_line_height=”1.5em” custom_margin=”||16px|||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||0px|||” hover_enabled=”0″ global_colors_info=”{}” disabled_on=”on|off|off” sticky_enabled=”0″][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”28px” text_line_height=”1.8em” custom_padding=”|117px||||” global_colors_info=”{}”]<\/p>\n
I first started managing creative projects when I was just 16, and I\u2019ve never stopped seeking new challenges ever since. Below, you\u2019ll find a selection of my proudest work across events, travel, sports, and media\u2014projects that showcase my passion for creative collaboration and making ideas come to life.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”15px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” disabled_on=”on|off|off” sticky_enabled=”0″][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”gcid-165684f5-32e8-41ce-95a2-98a3eeb09375″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{%22gcid-165684f5-32e8-41ce-95a2-98a3eeb09375%22:%91%22color%22%93}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_font_size=”45px” header_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”28px” text_line_height=”1.8em” custom_padding=”|117px||||” global_colors_info=”{}”]<\/p>\n
\u201cHam & Jam\u201d was a Christmas-themed event that also served as the official victory event for DJ Puffy<\/a><\/span><\/span> after he won the world-renowned <\/span>Red Bull 3Style<\/a><\/span><\/span> competition in 2016. This project was particularly memorable because the entire country of Barbados was tuning in to the competition and was elated when DJ Puffy claimed the title. Interest in the celebration skyrocketed afterward, and my team worked closely with the venue, sponsors, and DJ Puffy\u2019s management to accommodate the surge of attendees.<\/span><\/p>\n Ultimately, we welcomed over 600 revelers to a beach extravaganza that felt nothing short of magical. I led a team responsible for marketing (including social media, radio, email, and posters), media coverage (photography and videography), budget management, sponsorship acquisition from major brands, stage management, staffing, security, and overall venue setup. Every stakeholder\u2014patrons, DJ Puffy and his management, and sponsors\u2014left thrilled with the outcome.<\/span><\/p>\n News article about the event:<\/span> [\/et_pb_text][et_pb_gallery gallery_ids=”117,118,119,120,121,122,123,124,125,126,127,128,129,130,131,132,133,134″ orientation=”portrait” show_title_and_caption=”off” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”4px||0px|||” hover_enabled=”0″ global_colors_info=”{}” disabled_on=”on|off|off” sticky_enabled=”0″][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”gcid-165684f5-32e8-41ce-95a2-98a3eeb09375″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{%22gcid-165684f5-32e8-41ce-95a2-98a3eeb09375%22:%91%22color%22%93}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_font_size=”45px” header_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”28px” text_line_height=”1.8em” custom_margin=”||50px|||” custom_padding=”|117px||||” global_colors_info=”{}”]<\/p>\n I have worked on the marketing team for multiple international cricket tournaments at the Party Stand in Kensington Oval, Barbados, since 2010, including the most recent <\/span>T20 World Cup <\/span><\/span><\/a>in the summer of 2024.<\/span><\/p>\n Cricket is one of the world’s most popular sports, drawing legions of fans from countries such as England, India, and Australia. Barbados’ Party Stand, renowned for its beach-themed setup, attracts hundreds of locals and tourists who come to experience the vibrant entertainment and festive atmosphere.<\/span><\/p>\n The Party Stand, accommodating a segment of the 28,000-seat venue, truly lives up to its name with live performances by artistes, DJs, and dancers, creating a vibrant party atmosphere.<\/span><\/p>\n In my role, I have been responsible for the online marketing campaign, adhering to the strict brand guidelines of the International Cricket Council. My duties include developing the marketing strategy, managing social media platforms, overseeing paid advertising campaigns, and influencer activations. In addition to these official responsibilities, I also assist with artiste and DJ coordination and overall management of the Party Stand.<\/span><\/p>\n As one of the younger members on the marketing team, I continually encourage decision-makers to stay ahead of emerging marketing trends and best practices to maximize our reach and impact.<\/span><\/p>\n [\/et_pb_text][et_pb_gallery gallery_ids=”47,48,49,50,51,52,53,54,69,70,71,72,73,74,75,76,77,78″ show_title_and_caption=”off” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||0px|||” hover_enabled=”0″ global_colors_info=”{}” disabled_on=”on|off|off” sticky_enabled=”0″][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”gcid-165684f5-32e8-41ce-95a2-98a3eeb09375″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||40px|||” global_colors_info=”{%22gcid-165684f5-32e8-41ce-95a2-98a3eeb09375%22:%91%22color%22%93}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_font_size=”45px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”28px” text_line_height=”1.8em” custom_margin=”||70px|||” custom_padding=”|117px||||” global_colors_info=”{}”]<\/p>\n I have extensive experience in the Carnival industry, having served both as a band leader at The University of the West Indies (UWI) and with the legendary Power X Four band for Barbados\u2019 Crop Over festival.<\/span><\/p>\n <\/p>\n UWI Carnival (2009\u20132018):<\/strong><\/span> <\/p>\n Crop Over (2010\u20132017):<\/strong><\/span> Additionally, I traveled to Trinidad to coordinate costume production with key suppliers, worked closely with the event management team, and gained stage management experience. Through these various roles, I further honed my skills in marketing, communication, supply chain coordination, and large-scale event execution\u2014essential elements for successfully hosting thousands of revelers during a national festival.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_gallery gallery_ids=”80,81,82,83,85,86,87,88,89″ orientation=”portrait” show_title_and_caption=”off” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_gallery gallery_ids=”92,93,96,97,98,99,100,101,102,91,103,104,105,106,107,108,109,110″ orientation=”portrait” show_title_and_caption=”off” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”35px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” disabled_on=”on|off|off” sticky_enabled=”0″][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”gcid-165684f5-32e8-41ce-95a2-98a3eeb09375″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||40px|||” global_colors_info=”{%22gcid-165684f5-32e8-41ce-95a2-98a3eeb09375%22:%91%22color%22%93}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_font_size=”45px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”28px” text_line_height=”1.8em” custom_margin=”||120px|||” custom_padding=”|117px||||” global_colors_info=”{}”]<\/p>\n Media has always played a pivotal role in my life. While still in high school and community college in Montserrat, I worked part-time with ZJB Radio and The Montserrat Reporter. Moreover, I recently founded Zaboca Media<\/a><\/span><\/span>, a content creation and marketing agency. I thoroughly enjoy the creative process\u2014from leading a newsletter\u2019s writing team to executive producing radio advertisements.<\/p>\n Below are media projects I\u2019ve managed, overseeing their budgets, timelines, and deliverables.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”40px” text_line_height=”1.8em” header_font_size=”35px” custom_margin=”||8px||false|false” custom_padding=”|117px|0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”28px” text_line_height=”1.8em” custom_margin=”||120px|||” custom_padding=”|117px||||” global_colors_info=”{}”]<\/p>\n My latest creative endeavour is Zaboca Media, a content creation and marketing agency dedicated to helping businesses and individuals stand out through compelling brand communication. Drawing on my passion for media, I combine strategic marketing expertise with creative storytelling to deliver impactful solutions.<\/span><\/p>\n Below is some of my most recent work for Zaboca Media; you can find even more on our website<\/a><\/span>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”40px” text_line_height=”1.8em” header_font_size=”35px” custom_margin=”||8px||false|false” custom_padding=”|117px|0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”28px” text_line_height=”1.8em” custom_margin=”||||false|false” custom_padding=”||8px||false|false” global_colors_info=”{}”]<\/p>\n The event recap video below was my first project for 2025, where I handled photography and videography for a New Year’s Eve party. I focused on capturing the energy and excitement of the night, from the vibrant dance floor to more intimate moments between guests. Through dynamic visuals and thoughtful storytelling, I aimed to showcase the atmosphere and emotion of the celebration.<\/span><\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/vimeo.com\/1057477826?share=copy” _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||120px|||” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”40px” text_line_height=”1.8em” header_font_size=”35px” custom_margin=”||8px||false|false” custom_padding=”|117px|0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”28px” text_line_height=”1.8em” custom_padding=”||8px||false|false” global_colors_info=”{}”]<\/p>\n In this video, Dwaynifia reviews the collaboration between influencer Melissa Holdbrook-Akposoe, known as “Mel Made Me Do It,” and Blank Street Coffee. The partnership features “Mel’s Maple Matcha,” a limited-edition iced matcha latte infused with maple syrup and cinnamon, launched in September 2024.<\/span><\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/vimeo.com\/1021736004″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||120px|||” global_colors_info=”{}”][\/et_pb_video][et_pb_divider color=”gcid-165684f5-32e8-41ce-95a2-98a3eeb09375″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||40px|||” global_colors_info=”{%22gcid-165684f5-32e8-41ce-95a2-98a3eeb09375%22:%91%22color%22%93}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”40px” text_line_height=”1.8em” header_font_size=”35px” custom_margin=”||8px||false|false” custom_padding=”|117px|0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”28px” text_line_height=”1.8em” custom_padding=”|117px||||” global_colors_info=”{}”]<\/p>\n I managed this project remotely from London, creating a visual travel guide for Worthing Square in Barbados. I assembled a local production team\u2014producer, camera operator, and presenter\u2014and provided them with specific guidance on the video\u2019s style and overall aesthetic.<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/vimeo.com\/814318045″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||120px|||” global_colors_info=”{}”][\/et_pb_video][et_pb_divider color=”gcid-165684f5-32e8-41ce-95a2-98a3eeb09375″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||40px|||” global_colors_info=”{%22gcid-165684f5-32e8-41ce-95a2-98a3eeb09375%22:%91%22color%22%93}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”40px” text_line_height=”1.8em” header_font_size=”35px” custom_margin=”||8px||false|false” custom_padding=”|117px|0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”28px” text_line_height=”1.8em” custom_padding=”|117px||||” global_colors_info=”{}”]<\/p>\n When Carnivals around the world were canceled during the pandemic, fans were understandably disappointed. I noticed widespread online discussions about the cultural importance of Carnival for Caribbean people and the diaspora. Seizing this moment, we launched a six-part podcast series. In addition to project management, I served as producer, editing both the audio and video content.<\/p>\n \u2022 Apple Podcasts: https:\/\/bit.ly\/42TC0TQ<\/a><\/span><\/span> [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=k32YH9NX14I” _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||120px|||” global_colors_info=”{}”][\/et_pb_video][et_pb_divider color=”gcid-165684f5-32e8-41ce-95a2-98a3eeb09375″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||40px|||” global_colors_info=”{%22gcid-165684f5-32e8-41ce-95a2-98a3eeb09375%22:%91%22color%22%93}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”40px” text_line_height=”1.8em” header_font_size=”35px” custom_margin=”||8px||false|false” custom_padding=”|117px|0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”28px” text_line_height=”1.8em” custom_margin=”||25px|||” custom_padding=”|117px||||” global_colors_info=”{}”]<\/p>\n As part of our marketing campaign for the Tulum trip, we created a mixtape to share trip details in a fun and engaging format. The mixtape was produced by Hutchy & Sizz, one of Barbados\u2019 leading DJ collectives. I provided creative direction and sourced soundbites from multiple Caribbean social media influencers to enhance the overall experience.<\/span><\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||42px|||” global_colors_info=”{}”]
<\/span>https:\/\/www.nationnews.com\/2016\/12\/31\/puffy-rocks-ham-jam-crowd\/<\/span><\/a><\/span><\/p>\nCRICKET WORLD CUP:
THE PARTY STAND<\/b><\/span><\/h1>\nCARNIVAL<\/b><\/span><\/h1>\n
I managed the award-winning Island Roots band, overseeing everything from developing yearly themes and collaborating with costume designers to securing sponsorships and handling budgets. I also served as Marketing Director for the entire UWI Carnival for several years. In this capacity, I not only promoted our band but was also responsible for marketing major fetes featuring top Soca artists from across the Caribbean.<\/span><\/p>\n
In 2010, I began working with the iconic Power X Four band, joining as Social Media Manager the following season. My primary responsibilities involved maintaining a robust online presence, providing customer support to patrons, and assisting with the band\u2019s overall management.<\/span><\/span><\/p>\nPHOTOS: UWI CARNIVAL (2016)<\/strong><\/span><\/h3>\n
PHOTOS: CROP OVER (2014)<\/strong><\/span><\/h3>\n
MEDIA<\/b><\/span><\/h1>\n
ZABOCA MEDIA<\/b><\/span><\/h1>\n
NEW YEAR’S EVE PARTY<\/b><\/span><\/h1>\n
BLANK STREET COFFEE REVIEW<\/b><\/span><\/h1>\n
TRAVEL GUIDE: WORTHING SQUARE, BARBADOS<\/b><\/span><\/h1>\n
\u201cCARNIVAL AND DEM TING DEH\u201d PODCAST<\/b><\/span><\/b><\/span><\/h1>\n
\u2022 Spotify: https:\/\/bit.ly\/4325jUj<\/a><\/span><\/span><\/span><\/strong><\/p>\nMIXTAPE<\/b><\/span><\/h1>\n